Jeff Jarvis is the author of Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live (Simon & Schuster, 2011), What Would Google Do? (HarperCollins 2009), and the Kindle Single Gutenberg the Geek. He blogs about media and news at Buzzmachine.com and cohosts the podcast This Week in Google. He is professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism.
Inside An Entrepreneur’s Sausage Factory
By Jeff Jarvis
[excerpt] I will be assigning all my entrepreneurial journalism students to listen to every episode of Alex Blumberg’s podcast about starting a podcast company. It is an open, honest, true portrayal of the making of an entrepreneur.
Blumberg, you’ll recall, was a producer and voice on This American Life and one of the geniuses — along with NPR economic correspondent Adam Davidson — behind its Giant Pool of Money and then their podcast and blog Planet Money.
He decided to pick up and start a new company to produce quality, journalistic podcasts because he wisely saw the opportunity — we’ll all be streamin’ while we’re drivin’ — and because he saw their success in public radio.