Making The News In The Art of Marketing Speaker Series

Submitted. The Abbotsford Arts Council presents “Making the News: How to Get More Publicity Than You can Handle with a Powerful Press Release,” to be held at 6:30PM on May 15, 2014 at the Kariton Art Gallery and Boutique (2387 Ware Street, Abbotsford). The featured speakers will be Kathleen Rake, writer, editor, and publisher at Click Media Works and Swift Kick Guides, and Rick Rake, thirty-year communications professional and former editor of the Abbotsford News. “Making the News” is the third session of the 2014 speaker series, sponsored by the Abbotsford Chamber of Commerce.

The media release, also known as a press or news release, is one of the most cost-effective marketing tools available to any organization. This short session will examine the media release from two points of view: the person sending the release and the person receiving it.

Kathleen RakeKathleen Rake is founder and proprietor of Click Media Works, a Fraser Valley-based company that provides clear and clever communications for real-life people in real-world business.

Recently, Kathleen launched her newest project, Swift Kick Guides, which is a series of eBooks providing “essential information for smart and busy people.” With more than 20 years of professional writing and editing experience, Kathleen’s clients come from various sectors: industry, media, government, non-profit, and small business.

She is a long-time member of the Professional Writers Association of Canada and was the founding president of its Fraser Valley chapter.

Rick RakeWith more than 30 years in print journalism, the last ten as managing editor of The Abbotsford News, an award-winning Fraser Valley newspaper, Rick Rake is a media relations specialist, who happens to also provide no-nonsense writing and editing.

Rick is a relationship builder and has developed important and influential contacts at corporate, government, and community levels.

He knows whom to contact and what to send, helping clients increase their chances of being published on the web, appearing in print, or broadcast on television or radio.

Pre-registration is $15 for Abbotsford Arts Council members and $25 for non-members and possible online or at the Kariton Art Gallery and Boutique. Space is limited. More information, including the entire speaker series schedule, can be viewed on

About the Abbotsford Arts Council

Established in 1972, the Abbotsford Arts Council acts as a resource for local artists while promoting the vision, creativity, and energy of the Abbotsford community through the arts. The Abbotsford Arts Council consists of members, volunteers and directors representing diverse artistic, economic, and cultural interests of community members of all ages. Nearly 70 local arts, heritage and culture organizations receive support under the umbrella of the Abbotsford Arts Council, and the talents of hundreds of local artists are showcased by the Abbotsford Arts Council each year at the Kariton Art Gallery and Boutique, the Envision Financial Coffee House Concert and Concert in the Park Series, the Arty Awards and the Christmas Artisan Gift Fair. To learn more about the Abbotsford Arts Council, please click here.
Kariton Art Gallery Ad 2013(1)

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