Release. The Tourism Abbotsford Society’s Board of Directors are pleased to announce the appointment of Craig Nichols as Executive Director for the Tourism Abbotsford Society effective September 2, 2014, said Board President, Jass Dhatt today.
“Craig is a natural team leader with firsthand experience in both regional tourism management and facilities operations,” said Dhatt. “We are extremely excited about the opportunity he brings to the position of Executive Director for Tourism Abbotsford.”
Nichols brings more than 15 years of experience in developing revenues and managing operations and guest experiences for several leading tourism operations, including the Capilano Suspension Bridge Park, Canada Place Corporation, the Pacific National Exhibition and Soaring Attractions (Flyover Canada). He has a strong track record of leading organizational teams that have consistently established long term value with customers, staff and industry partners.
“Tourism Abbotsford is committed to supporting a vibrant local visitor economy in Abbotsford,” said Dhatt. “We believe Craig will provide Tourism Abbotsford with exactly that level of leadership and we look forward to welcoming him to our community in September.”
Tourism Abbotsford is an independent not for profit City Destination Marketing Organization mandated to increase the volume and value of tourism in Abbotsford. Tourism Abbotsford’s primary business functions are visitor services (including the operation of two full time Visitor Centres), the development and delivery of an annual destination sales & marketing plan and the operation of the Fraser Valley Trade & Exhibition Centre – TRADEX.
Why does Abbotsford have a Tourism Society? What are the tourist attractions that people come to see here? The filthy and crime infested jewel of Abbotsford’s Mill Lake?