By Mitch Joel.There are certain people that business leaders and marketers should be paying a lot more attention to.
Understanding Humans And Making Marketing Better
First published on twistimage.com 23/04/13
By Mitch Joel.There are certain people that business leaders and marketers should be paying a lot more attention to. Adam Alter is one of those individuals. He recently published his first book, Drunk Tank Pink – And Other Unexpected Forces That Shape How We Think, Feel And Behave, and it is a truly fascinating journey into the relationship between the forces of our environment and how this shapes the outcomes of our lives.
Yes, it’s deep stuff, but it is told in a very fun and compelling way (no dry academic fodder here!). Alter is an assistant professor of marketing and psychology at NYU’s Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. He’s also an all-around nice guy. Enjoy the conversation…
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #358.
Mitch Joel is President of Twist Image — an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40.
His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller. His next book, CTRL ALT DEL, comes out in Spring 2013. You can find him here: www.twistimage.com/blog