By Shannon Rupp. A theory that could help newspapers win their most lucrative ad audience back.
News of a U.K. government study that claims women are less informed than men about current affairs, particularly in liberal, egalitarian western countries, has been making the rounds, much to the irritation of my female friends and colleagues.
Not me. I expect it’s true. I’ve long observed the demographics of newspapers — the best source of information on what usually constitutes “current affairs” — and they tell us that the majority of women don’t give a damn about what the sort of straight, white, wealthy middle-aged men who run corporate papers have deemed newsworthy.
Originally posted,18 Jul 2013, TheTyee.ca[excerpt] But I think this headline from the London Times about Wimbledon earlier this month explains it best: “Murray ends 77-year wait for British win.”
It seems innocuous enough to note that Scottish men’s singles champ Andy Murray took the tennis prize. Well, until you realize that an English player, Virginia Wade, won Wimbledon in 1977. In fact, as the Guardian reported, she was only the most recent singles champ to take the prize. Three other British women had won Wimbledon after the last man in 1936.
In Twitter, a New York-based feminist blogger Chloe Angyal noted that, “Murray is indeed the first Brit to win Wimbledon in 77 years, unless you think women are people.”
Originally published July 27, 2013