Launch Of 2014 PEDAW Campaign

By February 6, 2014Health News, Features

Submitted. On February 7th, BC residents are encouraged to wear purple in support of the Provincial Eating Disorders Awareness (PEDAW) campaign and share photos through the Campaign’s Twitter (@loveourbodies)and Facebook pages.

PEDAW, a BC Province wide effort to raise awareness around prevention and early intervention of eating disorders as well as media literacy, resiliency, building healthy body image and self-esteem, launches the first full week in February with activities and events taking place throughout the year. The initiative is led by Jessie’s Legacy Eating Disorders Prevention Program at Family Services of the North Shore in collaboration with Kelty Mental Health Resource Centre, Looking Glass Foundation, St. Paul ’s Specialized Adult Eating Disorder Program, BC Children’s Hospital Eating Disorders Program, Healthy Minds, Healthy Campuses and Project True.

Other events occurring throughout February include a number of guest bloggers from Canada and the United States, and the revealing of photos from the Campaign’s Wristband Challenge, an awareness an awareness initiative that invited BC residents to submit photos including the Love Our Bodies, Love Ourselves wristband. BC residents can still can order one of the free wristbands by emailing

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